About us

Blue Unit was founded in Denmark in 2009 as a consultancy specializing in water quality management for land-based fish farms. The challenge at the time was the demand to produce reliable and enough data about water quality to advice the customer.

This started the idea to build a centralized sensor cabinet, Lab Station, to measure water quality. On top of that came the data platform to visualize the many data.

The first Lab Station was build in 2010, the version 0. Next generation Lab Station came in 2016, version 1. The latest Lab Station, version 2, was build in 2018.

The data platform has also evolved during the years. We started up visualizing data similar to a scada-system. Now we are processing the data so we can tell where, when and why there is a change in the water quality. This can be told long before a sensor can measure the change.

Our Vision is to improve the growth environment and customers’ business

  • Blue Unit will contribute to the customers’ success in aquaculture through close cooperation and competence development.
  • Our products and solutions must contribute to improving the growth environment for fish farming in closed systems.
  • The growth environment must be improved through stabilization of water quality in favor of fish health, resource consumption and operating economy.
  • Blue Unit will continuously contribute new knowledge, competencies and experience.
  • Blue Unit will contribute with solutions to run the farms more efficiently and deliver higher quality products.

Our Culture is Digital Fish Welfare

  • Blue Unit uses high-tech IoT solutions based on digital sensors and advanced communication systems.
  • Blue Unit creates a new system that contributes to modern and analytical management of land-based fish farming.
  • Blue Unit’s digital management system ensures focus on fish welfare and resources. It is the foundation of a healthy business for the land-based fish farming of the future.
  • Blue Unit wants to be a seal of quality for global fish farming.
  • Blue Unit will be a competence center through collaboration with research institutions and the use of high-tech tools and systems.

Our Image

  • We create the data trends of the future.
  • We create new modern management tools.
  • We understand your business.
  • The customer’s trust in Blue Unit is our success.
  • We are the market’s preferred partner and jointly develop competencies and solutions.

A sustainable brand

  • Pollution
    • Reduces energy and feed waste.
    • Reduces fish death and chemical consumption.
    • Focus on closed fishing environments to reduce pollution and water consumption.
  • Resources
    • Ensures an ongoing visualization of water quality, so that customers can prioritize the use of resources most optimally.
  • Animal welfare
    • Ensures the best growth environment for fish farming to create high quality fish.
    • Ensures customers a quick overview of the fish’s growth environment through an ongoing visualization of water quality.
  • Focus on meeting the world goals, especially world goal 12 – “Responsible consumption and production”. Blue Unit will do this by:
    • Contribute to companies being able to optimize sustainable production and integrate the information into their reporting cycle.